Brunello Cucinelli x veneration

My previous post commented upon the habit of Italian fashion houses to defend the heritage not only of their brands but more broadly their country. Regular readers know that Cucinelli tops my list of most ethically managed fashion houses.  His company is a fine example of Scheler (see V&R Chapter 5) and Burke’s moral thinking.…

W. D. Ross replies to a bizarre argument for the morality of fast fashion

The audacity of the following argument deserves the satirical notice of a Jane Austen: “Are new clothes a right, or a privilege? One of my friends (university-educated, politically and culturally liberal) only ever shops in H&M. Her reasoning: I deserve to look good. But do we? Is access to new clothes a human right?” (http://www.refinery29.uk/2017/04/149877/fast-fashion-social-issue).…

Gucci x Saint Augustine

Gucci famously shot itself in the foot with a horrible brand dilution, saturating the market with cheap objects bearing its famous insignia.  Manager director Marco Bizzarri is credited with rebuilding the integrity of the brand and did so in part by a Schelerian gesture: relying on the deep heritage of the company, he promoted from…

American Apparel: The price is right

American Apparel was founded on a moral principle: no sweatshop labour.  With clothes made in LA, the company was not exactly localist in its business plan but certainly more so than Under Armour, say.  Recently purchased by a Canadian company, no commitment has been made to retain the basic moral character of the company.  However,…

Dior Archive: Edmund Burke Approves

Signature design companies are investing in archives: Apple, Jaguar, Bulgari, and Dior are just some of the companies reengaging with their heritage (see http://www.ethicsoffashion.com/apple-bows-burke/).   This is a good article about the Dior archive (https://www.businessoffashion.com/articles/bof-exclusive/marking-70-years-of-dior-with-a-new-strategic-archive?utm_source=Subscribers&utm_campaign=a0933ffd51-dior-tktktk-miroslava-duma-s-fashion-tech-lab&utm_medium=email&utm_term=0_d2191372b3-a0933ffd51-417297929).   Burke — but also Scheler — believes that moral and civilisational development must defer to the established manners of…

Przywara at the limits of chic

Fashion sits atop the moral problem of vanity. As per V&R Chapter 1, sometime in the eighteenth century vanity gained positive moral standing, albeit only in a nuanced way. The core problem of vanity is the over-estimation of self in face of higher and abiding truths: whether our fascination with glamorous refinement (fashion) competes with…

Przywara x Kendrick Lamar

In light of the recent Annual Andy Warhol Lecture at Loyola last week, I thought a brief comment on Kendrick Lamar’s new song Humble might be useful.   A principal claim in V&R belongs to Max Scheler: either you venerate God or some other god.  This point is so important because one of the things…