Supreme x Huizinga

Reselling Supreme can make you a millionaire by retirement age (https://www.wealthsimple.com/en-ca/magazine/data-supreme).  Reselling is a curious phenomenon trading on the concept of fandom.  Here is Margaret Thatcher’s beloved Aquascutum very cleverly recombined: Fandom is veneration of a person or brand and in this case linked to refinement in a direct way.  Supreme has made itself a…

Ermenegildo Zegna: Close to Max Scheler

Ermenegildo Zegna is a menswear company rich in history (http://www.zegnagroup.com/storia_e_sviluppo/la_storia/inizi) and one committed to the welfare of its workers.  As a family run business, combining craft and vertical integration, it comes close to Scheler’s idea of the estate discussed at V&R Chapter 5. Reaffirming its couture sensibility, but with offerings at a number of price…