Tiffany & Co.: Adam Smith to the rescue

What sort of business issue is it when a company has lost its `cool’? A recent WSJ article gives us a tantalizing scenario of executives meeting to discuss how their firm can regain its `cool.’   The article chronicles the troubled leadership of Frederic Cumenal, recently fired as CEO of Tiffany & Co. (https://www.wsj.com/articles/tiffany-hunts-for-path-to-regain-cool-1499621248). Attention…