Fashion marketing to the unconscious
Here is a very interesting, short video lecture by Danilo Venturi of the Italian fashion school Polimoda (https://www.businessoffashion.com/articles/education/polimoda-lecture-three-branding-the-subconscious?utm_source=Subscribers&utm_campaign=68d172373f-what-makes-a-great-fashion-ceo-anne-chapelle-reboo&utm_medium=email&utm_term=0_d2191372b3-68d172373f-417297929). Contrary to H&M’s move to tribalism, niche, and fragmentation (see my previous post), Venturi argues that there are eight archetypes lodged in the unconscious to which fashion should appeal. Not only will this make for good…