Dior Archive: Edmund Burke Approves

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Signature design companies are investing in archives: Apple, Jaguar, Bulgari, and Dior are just some of the companies reengaging with their heritage (see http://www.ethicsoffashion.com/apple-bows-burke/).   This is a good article about the Dior archive (https://www.businessoffashion.com/articles/bof-exclusive/marking-70-years-of-dior-with-a-new-strategic-archive?utm_source=Subscribers&utm_campaign=a0933ffd51-dior-tktktk-miroslava-duma-s-fashion-tech-lab&utm_medium=email&utm_term=0_d2191372b3-a0933ffd51-417297929).   Burke — but also Scheler — believes that moral and civilisational development must defer to the established manners of…

Starbucks x Max Scheler

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http://www.businessinsider.com/starbucks-reserve-roastery-chicago-2017-4/#when-you-walk-inside-its-clear-this-isnt-the-average-starbucks-freshly-roasted-beans-sit-in-gleaming-containers-ready-to-be-ground-and-brewed-2 See V&R Chapter 5 for details of Scheler’s ethos of craft.  This new Starbucks is not a perfect version of Scheler’s estate but it is at least a distant approximation.

Scheler and Huizinga rediscovered in a shop near you

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Online shopping is all the rage and physical shops are wondering how to cope.  Adidas and Nike are turning to Huizinga (V&R Chapter 6) and building play spaces into their shops (https://qz.com/956745/retail-experiments-from-farfetch-nike-and-amazon-offer-visions-of-the-store-of-the-future/).  The marvel is that they didn’t think to do this all along.   Coach and Burberry are turning to Scheler (V&R Chapter 5)…

Apple bows to Edmund Burke

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Edmund Burke is one of Britain’s towering intellectual figures, a man, who, like his contemporary Adam Smith, continues to impact our moral and political order.  I have spoken about Burke here: http://www.libertylawsite.org/2016/09/07/burke-and-burkinis/.   At the heart of his thinking is the idea of inheritance, that you and I live by the grace of what he…

Vetements and the gnomes of Zurich

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This post is about the disturbing link between fashion and tax havens.   Vetements has just moved to Switzerland to benefit from the gnomes of Zurich. A phrase coined back in the `60’s by a British socialist politician, George Brown (http://news.bbc.co.uk/2/hi/uk_news/magazine/8534936.stm), the gnomes are the bankers of Switzerland who ably and secretly shield family wealth…