Signature design companies are investing in archives: Apple, Jaguar, Bulgari, and Dior are just some of the companies reengaging with their heritage (see http://www.ethicsoffashion.com/apple-bows-burke/).
This is a good article about the Dior archive (https://www.businessoffashion.com/articles/bof-exclusive/marking-70-years-of-dior-with-a-new-strategic-archive?utm_source=Subscribers&utm_campaign=a0933ffd51-dior-tktktk-miroslava-duma-s-fashion-tech-lab&utm_medium=email&utm_term=0_d2191372b3-a0933ffd51-417297929).
Burke — but also Scheler — believes that moral and civilisational development must defer to the established manners of the past. The end of the above article is especially interesting in that Maria Chiuri, in a most Burkean gesture, is even consulting Christian Dior’s original business plan for his company.
Here is Dior’s chief designer, Maria Grazia Chiuri, amidst her creations: https://www.youtube.com/watch?v=_-QhSUnpBj0
