Ermenegildo Zegna is a menswear company rich in history (http://www.zegnagroup.com/storia_e_sviluppo/la_storia/inizi) and one committed to the welfare of its workers. As a family run business, combining craft and vertical integration, it comes close to Scheler’s idea of the estate discussed at V&R Chapter 5.
Reaffirming its couture sensibility, but with offerings at a number of price points, albeit none accessible to most on the planet (http://www.scmp.com/lifestyle/fashion-luxury/article/2096068/robert-de-niro-board-ermenegildo-zegna-looks-future-new), Zegna is also a cunning innovator.
Not quite like Abarth or Zegato, Zegna’s collaboration with Maserati on its car interiors is nonetheless most interesting (http://www.afr.com/brand/afr-magazine/zegna-silk-and-maserati-steel-combine-as-women-take-the-drivers-seat-20150721-gih4fc). Maserati has a German at the helm who observes that in Germany brand loyalty to a type of car make used to be akin to religious commitment.
