Online shopping is all the rage and physical shops are wondering how to cope. Adidas and Nike are turning to Huizinga (V&R Chapter 6) and building play spaces into their shops (https://qz.com/956745/retail-experiments-from-farfetch-nike-and-amazon-offer-visions-of-the-store-of-the-future/). The marvel is that they didn’t think to do this all along.
Coach and Burberry are turning to Scheler (V&R Chapter 5) and bringing craft out into the open and offering customization while you wait (http://www.whatweadore.com/burberry-celebrates-its-first-korean-flagship/).
